"Lead Concerns: The Battle of Water Bottle Brands on Social Media"
Competing water bottle brands like Hydro Flask and Owala are leveraging social media to promote their lead-free products and take shots at Stanley over concerns about lead in their water bottles. The viral success of Stanley's Quencher bottles has led to a surge in popularity, but also to complaints of scams and thefts. Hydro Flask's shade at Stanley could be an attempt to reclaim its title as TikTok's most-viral water bottle, as the brand was previously popularized during the "VSCO girl" trend.