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Launchmetrics

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entertainment1 month ago•25 min saved

Chanel Shines at Golden Globes Red Carpet as Gomez, Williams Lead Rankings

The Hollywood Reporter and Launchmetrics unveil the 2026 Golden Globes Red Carpet Power Rankings, with Chanel taking the top fashion-brand slot thanks to Selena Gomez’s head-to-toe Chanel look (MIV around $12M). Hudson Williams leads the Top 5 Men thanks to Armani and Bulgari placements; Bulgari also wins jewelry with about $9.1M MIV, while top women—led by Gomez and Priyanka Chopra—drive about $27.6M in MIV compared with men’s $9.6M, underscoring women’s continued dominance in earned engagement on the red carpet.

via The Hollywood Reporter|

#entertainment #golden-globes #launchmetrics

entertainment2 years ago•8 min saved

"Grammys 2024: Taylor Swift Makes History with Best Album Win and Stunning Red Carpet Fashion"

Miley Cyrus and Taylor Swift, who each won two Grammys, also scored big on the red carpet, earning millions in brand exposure for the high-end brands they wore at the event. Launchmetrics and The Hollywood Reporter released the Red Carpet Power Rankings, analyzing the brands and stars seen at the Grammys using their proprietary Media Impact Value (MIV) algorithm. Notable moments included Cyrus wearing a vintage Bob Mackie beaded bodysuit and Swift in a beautifully draped white strapless Schiaparelli gown, propelling these brands into top spots. The rankings also highlighted the influence of women in earning media-impact value, with Cyrus surpassing other male stars by almost 500 percent. The next event to be analyzed is the Screen Actors Guild Awards.

via Hollywood Reporter|

#entertainment #grammy-awards #launchmetrics