"Chili Crunch Trademark Battle: Momofuku's Spicy Oil Controversy"
Celebrity chef David Chang's Momofuku brand faced criticism for sending cease-and-desist letters to small chili oil companies over the use of the term "chili crunch," sparking renewed appreciation for Lao Gan Ma spicy chili crisp, a beloved condiment in many Asian American households. The iconic sauce, which predates newer products by decades, has thrived without aggressive trademark tactics. Asian Americans and foodies emphasize the need to appreciate the differences and distinctions among various chili crisp brands, calling for a more inclusive approach in the industry.