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Lab126

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technology2 years ago

"Morale Plummets at Amazon Devices Unit Due to Cuts and Lackluster Development Pipeline"

Morale within Amazon's hardware division, Lab126, responsible for devices like the Kindle and Echo, has reportedly suffered due to staff cutbacks and a weak development pipeline. The division has experienced mass layoffs and key executive departures, leading to lowered morale among employees. The development of new devices, many of which are aimed at promoting the Alexa voice service, is said to be lacking innovation and facing challenges from generative AI and ChatGPT. Amazon is holding a launch event where it is expected to feature refreshed versions of existing products, but the full plans remain unknown. The company is secretive about its internal projects, and not all of them will be produced commercially. Amazon is trying to address declining interest in Alexa and competition from AI chatbots. The company is developing its own generative AI to bolster Alexa but has not provided many details. Despite popularizing voice assistants, Alexa has struggled to generate consistent profits for Amazon.