McDonald’s CEO’s awkward taste test goes viral ahead of Big Arch launch
McDonald’s CEO Chris Kempczinski becomes the subject of online ridicule after a video of his tasting the new Big Arch burger goes viral, with viewers mocking his delivery and corporate lingo as the sandwich launches nationwide for a limited time starting March 3. The piece also notes Kempczinski has led McDonald’s since 2019, succeeding Steve Easterbrook, who was fired for misconduct and later fined by the SEC.