Trump backs Japan’s tiny Kei cars, but will Americans bite on micro-mobility?
Trump floated bringing Kei-style, ultra-compact cars to the US to cut costs and offer fuel efficiency, but the plan faces hurdles like Americans’ preference for big vehicles, safety and regulatory hurdles, potential price pressures from tariffs, and uncertain demand; a few Kei models exist mainly as novelties, with Fiat’s Topolino among the first to test the market, leaving broader adoption likely limited to urban use rather than a mass shift.