Omnicom and Interpublic Set to Merge in $13bn Deal, Reshaping Ad Industry
Omnicom has announced a $13 billion deal to acquire rival Interpublic, aiming to reclaim dominance in the advertising industry amid competition from tech giants. This merger, led by Omnicom's CEO John Wren, seeks to consolidate traditional advertising powerhouses and counter the influence of West Coast tech firms. The combined entity will surpass Publicis and WPP in revenue, but faces challenges such as potential job cuts and the need to enhance tech capabilities. The deal reflects ongoing industry consolidation and the pressure to adapt to digital and AI advancements.