"2023's Best-Selling Smartphones Unveiled: iPhone Pro Max Dominates Global Market"
Originally Published 1 year ago — by TechRadar

The iPhone Pro Max has become the world's most popular smartphone, with the iPhone 14 Pro Max and iPhone 15 Pro Max topping global annual shipments in 2023, reflecting a market shift towards premium devices. Apple's intentional focus on the Pro Max line's exclusive features and larger size has contributed to its popularity, with seven out of the top 10 shipped smartphone models worldwide in 2023 being Apple devices. The trend towards larger and more premium phones has also led to Apple surpassing Samsung for global smartphone shipments in 2023, driven by aggressive trade-in offers and interest-free financing plans. The iPhone 16 Pro is rumored to inherit key features from the Pro Max, indicating a potential long-term trend for larger smartphones.
