
Caitlin Clark's Dominance in Iowa's March Madness Win Shatters Viewership Records
Iowa's win over LSU in the Elite Eight became the most-watched women's college basketball game ever, drawing an average of 12.3 million viewers and peaking at 16.1 million, making it ESPN's second-highest draw for a basketball game since 2012. The game's viewership surpassed NBA Finals and MLB games, and rivaled college football matchups. The exponential growth in women's basketball viewership is attributed to exciting players like Caitlin Clark and Angel Reese, with the upcoming clash between Clark and UConn's Paige Bueckers in the Final Four generating significant anticipation.





