"Amazon Unveils Fire TV Casting Feature to Challenge Apple AirPlay"
Amazon has introduced a new feature called Matter Casting, which allows iPhone and Android users to wirelessly stream video to its TV hardware, similar to Apple's AirPlay. This move is part of Amazon's effort to create interoperable services that work across different platforms, providing an alternative to the proprietary technology of Apple and Google. The feature will make it easier for iOS and Android phones to send video to Amazon devices such as Fire TV boxes and sticks, as well as the Echo Show 15 smart display.