
Oura CEO Challenges Apple's Smart Ring Ambitions Amid New Features
Oura, a pioneer in the smart ring market, is planning an international expansion and exploring new features, including nutrition tracking and AI integration. CEO Tom Hale emphasized Oura's focus on health and science, distinguishing it from competitors like Samsung. The company is also seeking FDA approval for diagnostic use and is testing a new AI product, Oura Advisor. Despite competition, Oura's business has strengthened, with nearly 2 million subscribers to its $5.99 monthly service. Oura is also considering new hardware products beyond its current smart rings.