The Impact of SAG-AFTRA Strikes on Hollywood's Creator Economy and AI's Role
SAG-AFTRA, the entertainment industry union, is using the ongoing strike to recruit more online content creators, including those from technology companies like Apple and Amazon. The union recently informed creators that they should reject any work promoting "struck" companies or content, and nonunion influencers who work during the strike for targeted companies will not be admitted as members later on. The number of influencers who have joined the union so far remains unclear.