All articles tagged with #industry strategy
Nintendo's new president Shuntaro Furukawa advocates for shorter game development cycles and smaller games to manage rising costs and longer timelines, aiming to keep the industry sustainable and maintain consumer interest, drawing on Nintendo's history of balancing big and small releases.
Square Enix's new CEO, Takashi Kiryu, plans to focus on developing fewer high-quality games to address the company's history of releasing a large number of mid-tier games simultaneously, leading to marketing and quality issues. Kiryu aims to consolidate resources into carefully selected titles, but this strategy raises concerns about potentially sacrificing successful mid-tier games like Nier Automata. While the company's decision to streamline its game lineup is necessary, it must navigate the challenge of maintaining its creative output and identifying opportunities for breakout successes.