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technology2 years ago

"Reviving Discontinued Microsoft Peripherals: Incase's Licensing Deal Brings Back Accessories"

Onward Brands has announced a licensing deal with Microsoft to revive and rebrand discontinued Microsoft-branded computer peripherals under the Incase brand, with products like the Microsoft Ergonomic Keyboard set to return with "Designed by Microsoft" branding. Incase plans to bring back 23 Microsoft-designed products in 2024 and hopes for availability to start in Q2, including an ergonomic keyboard that Microsoft designed but never released. The move resurrects a line of computer gear started in 1983, and while the full terms of the licensing agreement were not disclosed, Incase will leverage the same supply chain and manufacturing components that Microsoft did.

via Slashdot|
#computer-accessories#incase#licensing-deal
technology2 years ago

"Incase Revives Microsoft's Classic Peripherals with New Licensing Agreement"

Incase, a company known for its carrying solutions, has taken over the production of Microsoft's discontinued line of keyboards, mice, and desktop accessories. The products will remain the same but will be rebranded with the Incase name, as confirmed by Onward Brands CEO Charlie Tebele. This move will likely involve complex negotiations over manufacturing rights, patents, and branding to ensure a smooth transition from Microsoft to Incase.

via Boing Boing|
##brandacquisition#computeraccessories
technology2 years ago

"Microsoft's PC Accessories Reborn Through Incase Partnership"

Microsoft's previously discontinued and unreleased computer peripherals, including the popular Ergonomic Keyboard, are set to make a comeback under the Incase brand, thanks to a licensing deal with Onward Brands. Incase will relaunch 23 Microsoft-designed products in 2024, maintaining the original design and quality by leveraging the same supply chain and manufacturing components. While Microsoft retains ownership of the designs and focuses on its Surface brand, Incase will fill the market gap for simpler, more affordable Microsoft-designed peripherals.

via Ars Technica|
##ergonomickeyboard#incase
technology2 years ago

"Incase Revives Microsoft's PC Accessories Line Through Strategic Licensing Partnership"

Microsoft's previously discontinued PC accessories, including a never-released ergonomic keyboard, are set to return under the Incase brand. Incase, part of Onwards Brands, will produce these accessories using the same manufacturing components and supply chain to maintain Microsoft's quality standards. The products will be marketed as "Incase, designed by Microsoft" and are expected to be available in Q2 of this year. This move allows Microsoft to focus on its Surface brand while still offering consumers familiar accessory designs at potentially more affordable prices.

via Windows Central|
##incase#microsoft
technology2 years ago

"Microsoft Revives Keyboards and Mice in Partnership with Incase"

Microsoft has entered into a partnership with accessory maker Incase to continue the production of its popular PC accessories, including ergonomic keyboards and mice, under the Incase brand. The products will maintain the same design and quality, with future plans to introduce new products that Microsoft had in development. Incase will use the same manufacturing components and supply chain, ensuring the products remain consistent with Microsoft's standards. This move comes after Microsoft decided to focus on its Surface brand and discontinue its own range of PC hardware. The Incase-branded Microsoft-designed accessories are expected to hit the market in Q2, satisfying consumer demand for these beloved products.

via The Verge|
#ergonomic-keyboards#incase#microsoft