TikTok Explores Integration of Google Search Results in App
TikTok is testing a new feature that integrates Google Search into its in-app search results, allowing users to search for the same terms on Google. This comes as TikTok expands its offerings, including experimenting with incorporating Wikipedia entries directly into its search results. The inclusion of Google Search is interesting as it reflects a shift in behavior, with young users turning to social apps like TikTok and Instagram for internet searches instead of Google. This behavior shift is significant and may impact Google's legal argument in an ongoing antitrust trial.