Roku has launched 'Howdy,' an affordable $2.99/month ad-free streaming service with around 10,000 hours of content, targeting price-sensitive consumers and those tired of ads, aiming to diversify its revenue streams beyond advertising.
Roku has launched Howdy, an ad-free streaming service costing $2.99/month, offering 10,000 hours of content from major studios and Roku Originals, expanding its streaming offerings beyond the free, ad-supported Roku Channel.
Roku is launching a new $2.99/month ad-free streaming service called Howdy, offering nearly 10,000 hours of content from major partners, aiming to complement its existing free Roku Channel and expand its streaming offerings amid strong user growth and recent financial success.