"Private Equity Eyes College Football as New Investment Frontier"
The House v. NCAA settlement has paved the way for private equity firms like RedBird Capital to invest heavily in college sports, particularly football. This landmark $2.8 billion settlement allows for significant financial infusion into athletic departments, potentially leading to a formal breakaway of the Power Five conferences. With private equity involvement, college sports are poised to become more professionalized and financially driven, fundamentally altering the landscape and operations of collegiate athletics.