Costco is replacing Pepsi with Coca-Cola products at its food court, including the popular $1.50 hot dog deal, marking a significant shift in its beverage offerings and reflecting Coca-Cola's growing market presence.
Costco's new CFO, Gary Millerchip, confirmed that the price of the store's popular $1.50 hot dog and soda combo will remain unchanged despite inflation. This announcement comes amid new rules requiring customers to show membership cards to access the food court, sparking debates on social media. The decision to keep the combo price stable is seen as a branding strategy to maintain customer loyalty.
Costco's $1.50 hot dog-and-soda combo, a fan favorite since 1985, may not be guaranteed to last forever as the departing CFO, Richard Galanti, expressed uncertainty about its future in a recent interview. The deal has been a constant in the chain's menu and has become a cult symbol, with differing views on its purpose ranging from providing a positive customer experience to luring shoppers into the food court. Costco's decision to maintain the steady price for so long has been seen as a demonstration of its ability to operate on a fair markup basis.