"Momofuku's Chili Crunch Trademark Controversy: The Battle Continues"
Michelle Tew, the owner of Malaysian food company Homiah, received a cease-and-desist letter from celebrity chef David Chang's company, Momofuku, for using the term "chili crunch." Tew, who refused to comply, faces potential legal action and significant legal fees. Despite considering a name change, she has received overwhelming support from the public and other small businesses facing similar challenges. The dispute highlights the imbalance of resources in the food industry and the impact on small businesses.