"The Exorcist: Believer" Strikes Fear in Hispanic Audiences
Universal Studios is expecting strong Hispanic interest in "The Exorcist: Believer," a sequel to the classic 1973 horror film. Hispanic and Latino audiences have shown a preference for religious-horror releases, and they tend to represent a significant portion of horror movie audiences. The new film, which explores possession and demonic forces, is set to open in over 3,600 theaters and is projected to earn up to $30 million in its first weekend. While facing competition from other horror movies and Taylor Swift's concert film, "The Exorcist: Believer" is expected to perform well among Hispanic viewers, who appreciate the emotional and scary aspects of the genre.