National Pretzel Day Celebrations and Deals at Various Locations
Hershey Salty Snacks, a division of The Hershey Company, celebrated National Pretzel Day at its plant in Bluffton, Indiana, where it produces Dot's Homestyle Pretzels. The company plans to launch a new national multi-media marketing campaign to boost Dot's profile and make it the number one brand in America. Hershey's acquisition of Dot's is part of its strategy to enter the salty snacks business, which is more commonly consumed than sweets. Dot's pretzels come in a variety of shapes and flavors and are sold nationally in grocery stores.