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Hermen Hulst

All articles tagged with #hermen hulst

technology4 months ago

PlayStation Reassesses Live Service Game Strategy Amid Industry Challenges

Sony's PS5 boss Hermen Hulst emphasizes quality over quantity in live service games, implementing rigorous testing and fostering diverse player experiences. The company is also focusing on creating IP with cross-media potential, aiming to build brands that support both gaming and broader entertainment ventures, while learning from past failures like Concord.

technology1 year ago

PlayStation CEO: Balancing AI and Human Touch in Game Development

PlayStation co-CEO Hermen Hulst discussed the impact of AI on game development, emphasizing that while AI could revolutionize the industry by handling time-consuming tasks, it will not replace the essential 'human touch' in creating games. Hulst believes that a balance between AI-driven innovation and handcrafted content is crucial, as AI could potentially threaten jobs in creative fields. Despite these concerns, Hulst remains optimistic about the future role of human developers in the gaming industry.

gaming1 year ago

Sony Clarifies PS5-First Strategy for Major Game Releases

Soon-to-be PlayStation CEO Hermen Hulst explained that Sony will release live service games simultaneously on PS5 and PC, but will take a more strategic approach with single-player, narrative-driven titles to attract PC players to PlayStation consoles for sequels. This strategy aims to expand PlayStation's audience and is similar to their approach with media adaptations like HBO's The Last of Us.

gaming2 years ago

Guerrilla Games' Talent Takes Over PlayStation Studios for Ambitious Projects.

Guerrilla Games' Angie Smets has been promoted to Head of Development Strategy for PlayStation Studios, leaving her old job as studio director and executive producer at Guerrilla. Other promotions include Joel Eschler and Hella Schmidt as fellow studio directors, and Michiel van der Leeuw focusing on development of the team's in-house engine, Decima. The Amsterdam studio is proving to be a hotbed for talent, with Hermen Hulst also having been promoted from head of Guerrilla Games to president of PS Studios a few years ago.