Unilever under investigation in the UK for 'greenwashing' claims
Consumer goods company Unilever, known for brands like Dove and Hellmann's, is facing an investigation by the Competition and Markets Authority (CMA) over concerns that it may be misleading shoppers with its environmental claims. The CMA alleges that certain statements and packaging used by Unilever may overstate the "green" nature of its products, and that some ingredients are presented in a way that exaggerates their naturalness. The investigation is part of a broader examination into green claims made in advertising for various consumer goods. Unilever has expressed surprise and disappointment at the allegations and stated its commitment to transparent and responsible claims. The Advertising Standards Authority (ASA) has also been cracking down on companies suspected of greenwashing.