"Pizza Hut and P.F. Chang's Offer Breakup Relief with Valentine's Day Deals"
Pizza Hut has launched the "Goodbye Pies" campaign, allowing customers to order a Hot Honey pizza for delivery to an ex-lover with a customized message on the box, in an effort to aid breakup woes leading up to Valentine's Day. The campaign is tied to the release of new menu items and is available in select locations, with an option for those outside of those areas to request a breakup message and a free gift card for a Hot Honey pizza to be sent to an ex. This marketing stunt follows previous initiatives aimed at differentiating Pizza Hut from its competitors.