"Taylor Swift and Bad Bunny Propel Global Music Streams to Over 4 Trillion in 2023"
In 2023, global music streams surpassed 4 trillion for the first time, with the U.S. accounting for over a quarter of the total. Taylor Swift and Bad Bunny were major contributors to this milestone, with Swift's music making up 1.79% of U.S. streams and Bad Bunny garnering 3.6 billion on-demand audio streams. The report also highlighted the increasing popularity of non-English music, particularly Spanish-language content, and the significant growth of genres like world, Latin, and Regional Mexican music. Additionally, U.S. millennials and Gen Zers are driving interest in foreign language music, while R&B and hip-hop continue to dominate as the most streamed genres in the U.S.