"Reviving Global Theater Audiences: Beyond Blockbusters and Espresso Machines"
At CinemaCon, industry executives discussed the need for collaboration between studios and theater chains to revitalize moviegoing post-pandemic, emphasizing the importance of sharing information and creating unique theatrical experiences. Suggestions included employing knowledgeable ushers, innovative tie-ins, and leveraging data to tailor marketing campaigns. While some markets have seen encouraging rebounds, there is a call for more focus on the international box office and a need for a consistent flow of local films to support global audiences' return to theaters.
