"Google Fiber Embraces 'GFiber' as its New Identity"
Originally Published 2 years ago — by 9to5Google
Google Fiber, the internet service provider, is increasingly using the abbreviated name "GFiber" in its branding. The name appears on its website, installation vehicles, and social media accounts. While "Google Fiber" still appears throughout, the use of "GFiber" suggests a potential move towards divorcing itself from the Google brand. Google Fiber offers internet services to homes and businesses across the United States and is a division under the Alphabet corporate umbrella.