Google is quietly expanding its Search Generative Experience (SGE) to non-test users, offering AI-assisted search results that appear as a pop-up directly under the search bar. This feature provides a summary of Google's results and simplified answers based on the content of the query, without the user's request. The company is testing the AI's responses to more complex queries and aims to gather feedback from users who have not opted into SGE, as part of its efforts to revamp search with AI-powered offerings.
Google has started rolling out its new Google Search Generative Experience (SGE) to users on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results, with AI conversation prompts appearing below the search bar. SGE responses were compared to standard Google SERP features, with most AI-powered overviews including information from three to five publisher websites instead of the official website or social profiles for the topic at hand. While some SGE answers seemed to provide less value than typical SERP features, it’s important to remember that this is just the beginning of the future of AI search.
