"The New York Times: From Newspaper to Gaming Powerhouse"
The New York Times has quietly transformed into a gaming company, with popular games like Wordle contributing to its success. Since 2014, the Times has heavily invested in growing its digital game business as newspaper subscriptions decline. Following the breakout success of Wordle, the NYT purchased the game and added it to its games app, which now contains nearly a dozen puzzle games. Data from an SEC report shows that people are spending more time playing games than consuming other content created by the Times, making games one of the main profit earners for the company with over 1 million subscribers. This shift to gaming has become a successful solution for the Times amidst the challenging online media landscape.