"ESPN Bet: The Ultimate Guide to the Popular Sports Gambling App"
ESPN has gained millions of followers for its ESPN BET gambling app through a strategic rebranding of its former SportsNation social media accounts. The rebranded accounts began posting gambling-related content ahead of the app's launch, while the old SportsNation accounts still remain. Despite SportsNation's cancellation in 2018, it had developed a sizable following on social media, prompting ESPN to leverage that audience for its high-profile gambling app. The move highlights ESPN's recognition of the competitive sports betting market and its need for every advantage.