The Demise of E3: Enchantment Lost, Esteem Faded, and Eulogies Given
E3, the Entertainment Software Association's Electronic Entertainment Expo, has been a dominant force in the gaming industry for 27 years, attracting gamers, journalists, and industry insiders alike. Despite facing cancellations, adjustments, and competition in recent years, E3's long history and reputation have made it gaming's biggest show. However, the show has struggled with its identity and faced challenges from events like Summer Game Fest and the impact of COVID-19. The future of E3 remains uncertain as it plans to return in 2023 with a digital and in-person event, partnering with ReedPop. The show's ability to adapt and define its purpose will determine its success in the ever-changing gaming landscape.