
Oscar Mayer renames iconic Wienermobile to 'Frankmobile' after 87 years.
Oscar Mayer's iconic Wienermobiles have been rebranded as Frankmobiles in honor of the company's new 100% Beef Franks. The fleet will hit the highways nationwide this summer and will have painted lettering that references the vehicle's new name and "all beef" frank recipe. Wienermobile drivers, who were formerly called Hotdoggers, will now be known as Frankfurters. The brand is also renaming its Wiener Whistles to Frank Whistles. Oscar Mayer will host a "Franks for Franks" promotion this summer where Frankfurters will give coupons for free packs of Oscar Mayer 100% Beef Franks to Frankmobile customers who are "named an iteration of ‘Frank.'"

