McDonald's Invests $100M to Win Back Customers Post E. Coli Scare
McDonald's is investing $100 million in marketing and franchise support to recover from an E. coli outbreak linked to its slivered onions, which sickened over 100 people and hurt sales. The company is allocating $35 million for marketing, including a chicken nuggets value deal, and $65 million to aid affected franchisees. Despite recent tests showing no E. coli in its food, McDonald's is working to regain customer trust and boost sales with new promotions.