Warner Bros. Discovery Announces Max's European Launch in 2024
Warner Bros. Discovery is set to launch its streaming service Max in France next summer, following a rollout in several European countries. Max will stream live sports in Europe, including coverage of the Olympic Games in Paris. While Warner Bros. Discovery currently has an exclusive partnership with Amazon Prime Video in France, it may maintain the pact until the end of the year. The company has identified France and Spain as key strategic markets and has commissioned original content in those territories. Warner Bros. Discovery aims to create a new culture and profitability in the streaming industry.