"Alaska Airlines Welcomes First 737 MAX 8 and Announces Cabin Upgrades for Extended Range Flights"
Alaska Airlines has expanded its fleet with the introduction of its first Boeing 737 MAX 8, complementing its existing 737 MAX 9s and planning for future 737 MAX 10s. The airline's strategy contrasts with Southwest Airlines, as Alaska focuses on larger 737 MAX variants for fleet renewal, while Southwest opts for smaller models. The 737 MAX 8 offers Alaska a lower capacity and longer range option, with plans to introduce a new seat configuration after the first five deliveries. Alaska's fleet planning reflects a focus on efficiency and market performance, with the 737 MAX 8 serving as the longest range variant in its lineup.