"New Year's Resolutions Boost Coastal and Georgia Small Businesses, Fitness & Pharma Stocks"
As the New Year prompts resolutions for healthier lifestyles, investors may consider the impact on fitness-related stocks. While companies like Planet Fitness and Peloton see initial gains in memberships, the effect on stock prices is often short-lived due to the fleeting nature of New Year resolutions. In contrast, pharmaceutical companies like Novo Nordisk and Eli Lilly have seen significant stock gains due to the success of their weight loss drugs, suggesting a potentially more sustainable investment trend in the health and wellness sector.