Sony's PS5 Sales Struggle to Meet Expectations, But Show Promise
Sony aims to reach its record-breaking target of selling 25 million PlayStation 5 consoles this financial year, despite falling short of expectations in the first quarter. The company plans to implement promotions to boost sales momentum and believes there is ample opportunity to catch up. Sony's PlayStation business continues to perform well financially, with sales increasing by 28% in the last quarter. However, operating income was down 7% due to increased costs from the acquisition of Bungie. Sony has revised its PlayStation sales prediction for the year but maintains its operating income prediction due to changes in promotions and the sales channel mix.