"Addison Rae's Super Bowl Snack Showdown with Nerds"
Addison Rae will be featured in a Super Bowl commercial for Nerds Gummy Clusters, marking the first time a new character has been introduced to the Nerds brand universe since its debut in 1983. The ad is part of Ferrara Candy Co.'s effort to expand the candy's reach, with hopes that Rae's appearance will attract Gen Z consumers. The company has worked with media-buying firm Mindshare to ensure the ad resonates with viewers, and aims to distinguish Nerds Gummy Clusters as a unique snack with "pop-ability" and "multi-sensorial" qualities.
