"Taylor Swift's Impact on the AFC Championship Game: From Bracelets to Milestones"
Originally Published 1 year ago — by Task & Purpose
Former Army Rangers' jewelry company, Wove, has seen a 2,000% increase in sales after Taylor Swift wore their diamond tennis bracelet at the AFC Championship game. The company, founded by Andrew Wolgemuth and Brian Elliott, aims to make custom jewelry accessible, particularly to military members. The bracelet was ordered by NFL player Travis Kelce as a Christmas gift for Swift, leading to a surge in sales and web traffic for Wove.