Rutgers historian Mark Bray, known for his book on Antifa, is attempting to flee the US to Spain due to online campaigns and death threats from far-right influencers, which have made him fear for his safety.
Nandini Jammi, co-founder of Check My Ads, a nonprofit advertising watchdog organization, is leading efforts to defund far-right influencers and creators by alerting advertisers to their platforms and content. Jammi successfully played a role in de-platforming Alex Jones in 2018 and has since focused on holding advertisers accountable for their support of extremist and hateful content. By filing complaints, raising awareness, and working with industry accountability boards, Jammi has persuaded companies like SimpliSafe, SoundCloud, and Mailchimp to stop advertising on platforms associated with far-right influencers. Her work aims to disrupt the revenue streams that fuel the spread of disinformation and hate speech in the influencer ecosystem.
Twitter has announced that it will share ad revenue with content creators on its platform, but the program appears to be benefiting high-profile far-right influencers first. Influencers such as Ian Miles Cheong, Benny Johnson, and Ashley St. Claire have publicly revealed their earnings, with some earning over $20,000. However, not all prominent right-wing contributors are part of the program, leading to concerns about fairness and transparency. Some nonpolitical contributors also expressed frustration with the lack of transparency and the arbitrary nature of the program. Former Twitter staffers and creators raised doubts about the sustainability and motives behind the program. Additionally, some creators expressed concerns about Twitter's volatility and its alignment with their values. The announcement comes as Instagram's Twitter-like app Threads surpasses 100 million sign-ups, prompting discussions about the importance of monetization for user retention.