The Valuable Lesson from a Failed Tumblr Convention.
DashCon, a failed Tumblr convention in 2014, taught us a valuable lesson about the difficulty of translating the social media experience into the real world. Despite its mismanagement and low attendance, it became an enduring emblem of internet culture, with the ball pit of dissociation as its enduring symbol. The convention's founder, Lochlan O'Neil, learned how big of a gap there is between a dream and a functioning reality, but also made lasting friendships and connections through the event.
