Kendall Jenner’s Super Bowl bet: a fresh twist on the Kurse
Kendall Jenner headlines Fanatics Sportsbook’s first Super Bowl ad, 'Bet on Kendall', leaning into the Kardashian Kurse meme by joking she financed luxury by betting on her exes’ downfalls. The 90‑second campaign from Fanatics Studios (with OBB Media) will roll out across platforms, with a condensed 39‑second version set to air during the Super Bowl. Jenner will also reveal her Super Bowl pick on Fanatics and bettors can use a 100% moneyline profit boost, while a YouGov study notes celebrity endorsements have limited influence on gambling behavior.
