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F1 Sponsorship

All articles tagged with #f1 sponsorship

sports2 years ago

"Visa Cash App RB: AlphaTauri's Rebrand for F1 2024 Season"

Red Bull's junior F1 team, formerly known as Toro Rosso and then AlphaTauri, has been renamed Visa Cash App RB for the 2024 season as part of a new sponsorship deal with Visa and Cash App. The team aims to move up the competitive order with this partnership, and the new name reflects the collaboration. The team will continue to operate primarily out of its headquarters in Italy but will also have ties to Red Bull's UK factory. The renaming marks a new era for the team, which has historically served as a training ground for young talents in the sport.