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Extension Updates

All articles tagged with #extension updates

technology2 years ago

Google's Latest Move in the Battle Against Ad Blockers: Delayed Extension Updates

Google is intensifying its battle against ad blockers on YouTube by implementing a new policy in its Manifest V3 extension platform. Starting in June 2024, developers will face stricter restrictions and a review process that will slow down the rate at which they can update their extensions. This will give YouTube more time to adjust its algorithms and make ad-blocking attempts less effective. Users who rely on ad blockers for YouTube may need to consider alternative browsers or ad blockers that work at the operating system level.

technology2 years ago

"Chrome's Strategy to Combat Ad Blockers: Delaying Extension Updates"

Google's upcoming Manifest V3 extension platform for Chrome aims to limit ad blockers by putting roadblocks before extension updates, slowing down developers' ability to respond to changes. This will give YouTube and Chrome an advantage in the cat-and-mouse game of ad blocking, as they can quickly adapt their ad delivery system while ad blockers struggle to keep up. Manifest V3 also restricts the ability of ad blockers to update filter lists, requiring all updates to go through the Chrome Web Store review process, which can take anywhere from a few hours to three weeks. Critics argue that Manifest V3 is designed to cripple ad blockers and lacks user-focused justifications, as it does not address privacy concerns or prevent extensions from accessing user data.