All articles tagged with #executive members
Costco has permanently expanded early shopping hours for executive members nationwide, allowing them to shop up to one hour earlier than other members, starting September 1, 2025, as part of a benefit that was initially soft launched in June.
Costco is extending exclusive early shopping hours to its Executive Members, allowing them to shop an hour before regular hours, starting September 2nd, as part of a move to compete with Sam's Club and boost membership upgrades. This benefit also includes early access to food courts, optical centers, and pharmacies, and is aimed at encouraging lower-tier members to upgrade. The change is part of Costco's broader efforts to enhance customer experience and increase revenue from memberships, which generated nearly $3.6 billion in the first three quarters of 2025.
Costco will fully enforce its new shopping schedule starting Labor Day, after a period of leniency where only Executive Members could access early shopping hours from 9 a.m. to 10 a.m. on weekdays.
Costco's new policy granting exclusive early shopping hours to executive members will be fully implemented on Labor Day, sparking dissatisfaction among some customers who feel it favors higher-paying members and alienates others.