"Netflix's Evolving Dominance: From Password Crackdown to Cable Bundle Offers"
Originally Published 1 year ago — by The Verge
Netflix, once synonymous with streaming, has undergone significant changes in response to a dwindling subscriber base, including the launch of a cheaper, ad-supported tier that has garnered 5 million subscribers in six months. The company has also cracked down on password sharing and implemented multiple price hikes, while making significant investments in advertising and content, such as a $5 billion deal for WWE Monday Night Raw. These changes reflect a shift in Netflix's strategy to prioritize profitability and stay ahead in an increasingly competitive streaming industry.