Fisker Shifts Gears with Hybrid Direct and Dealership Sales Strategy to Accelerate EV Growth
Fisker, an electric vehicle startup, is shifting away from its direct-to-consumer sales strategy to partner with traditional dealerships in the U.S. The move comes as the company faced challenges with the direct model, including high costs and delays in delivering cars to customers. Fisker's CEO, Henrik Fisker, aims to secure agreements with at least 50 dealers within the year to improve the distribution of their EVs.