Car Buyers Shift Focus as Over-MSRP Payments Decline and Satisfaction Rises
The trend of consumers overpaying for new cars above the manufacturer's suggested retail price (MSRP) is declining, with a 7% drop in buyers willing to pay markups, according to JD Power's 2024 U.S. Sales Satisfaction Index. This shift is attributed to increased dealer inventories post-pandemic. The study also reveals that electric vehicle (EV) buyers are less satisfied with their purchases and dealer expertise compared to gas vehicle buyers. Additionally, Porsche leads in sales satisfaction for premium brands, while Nissan, Buick, and GMC top their respective mass market categories.