Taylor Swift's 'Eras Tour Book' has sold nearly one million copies in its first week, making it the highest-selling new release print book of 2024 so far and the fastest-selling new release book in the last four years. Exclusively available at Target, the book features over 500 images and personal reflections from Swift, chronicling her record-breaking tour. This release follows the success of her concert film, 'Taylor Swift: The Eras Tour,' which became the highest-grossing concert movie in history.
Despite Donald Trump's prediction that Taylor Swift would suffer in the marketplace for endorsing Kamala Harris, Swift's new "Eras Tour Book" has become a massive success, selling 814,000 copies over the Black Friday weekend exclusively at Target. This makes it the second-biggest nonfiction launch ever, only behind Barack Obama's memoir. Swift continues to dominate in various sectors, including streaming and concerts, contradicting Trump's forecast.
Taylor Swift fans, known as Swifties, are expressing disappointment over the quality of her self-published 'Eras Tour Book,' priced at $40. Criticisms include typos, low-quality images, poor graphic design, and missing pages, leading some to dub it the 'Errors Tour Book.' Fans have taken to social media platforms like Reddit and TikTok to voice their concerns, with some comparing the book's quality to a high school yearbook and questioning the lack of professional editing.
