Mattel's Barbie franchise expands with movies and financial success
Mattel reported its financial earnings, but the focus of the earnings call was on the success of the Barbie movie. Despite the movie's impact not being reflected in the earnings report, analysts were more interested in the film's potential impact on Barbie doll sales and the possibility of a sequel. Mattel's overall sales were down, with Barbie sales declining, while Monster High and Disney-branded dolls gained more popularity. The company is hopeful for improved Barbie sales in the second half of the year. Mattel also discussed its expansion into entertainment, including partnerships with brands, a new video game, and plans for a fall concert tour based on its Monster High dolls.